The rapid transformation in advertising and marketing agencies, driven by the shift to digital, necessitates effective tools for managing project profitability and employee performance. As the industry moves towards fee- and performance-based revenue models, a holistic approach becomes crucial. XAMTA INFOTECH's Odoo ERP Software For Advertising Agencies addresses these challenges, providing a comprehensive solution for managing all aspects of the business in the highly competitive advertising industry.
Customer Life-Cycle Management
- Managing the entire customer life-cycle from creative briefs to performance analysis.
- Providing flexibility for rescheduling in case of missed orders.
- Monitoring the performance of campaigns and advertisements, offering real-time insights to customers.
Solution – ERP For Advertising Agency – Software For Advertising Agencies
Creative & Scheduling
- Creative Briefs
- Script Management
- Campaign Management
- Traffic Scheduling
- Activity Scheduling
- Resource Planning
- Milestone Mapping
Billing & Revenue
- Finance & Accounting
- Receivables & Payables
- Fixed Assets
- Bank & Cash
- Budgeting & Forecasting
- Management Accounting
- Bookkeeping & Closure
- Consolidation & Reporting
Odoo ERP Software For Advertising Agencies – Creative & Scheduling
- Creation of customer briefs tailored to each client's needs.
- Model questions aligned with the client's vision and objectives.
- Proposal modeling based on the customer's brief.
Odoo ERP Software For Advertising Agencies – Finance
Receivables & Payables
- Viewing open receivables and payables based on periods and partners with a single click.
- Streamlining payments with manual or automatic reconciliations.
- Managing automated payment follow-ups for customers.
- Handling payments in multiple currencies with accurate exchange rates.
Bank & Cash
Budgeting & Forecasting
Bookkeeping & Closure
Consolidation & Reporting
Odoo ERP Software For Advertising Agencies – Project Management
Work Breakdown Structure (WBS)
- Defining WBS for project tasks in a hierarchical structure.
- Organizing projects based on internal processes.
- Utilizing kanban views for tasks and issues, scheduling tasks in the gantt chart, and controlling deadlines in the calendar view.
- Creating specific stages for each project for streamlined workflow.
Business Benefits Of The ERP For Advertising Agency
- Continuous tracking of customers from acquisition to the first campaign and beyond.
- Insights into service performance, learning curves for future projects, and a platform for strategic planning.
- Real-time assignment of resources to activities and projects for easy analysis, optimization, and handling of resource utilization and profitability.
Order with Ease
- Efficient order management for various media outlets.
- Streamlined order tracking in real-time through the Media Portal, reducing order processing time.
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